"I believe in making a difference in someone’s life.

You not only impact their life, you impact everyone influenced by them throughout their life.”


Lianna Adams' life mission is to make the world a better place, starting with developing and guiding others to reach their true potential to leave a positive impact in their lives and in the world.

Lianna’s career began the moment she realised she wanted to explore life beyond the four walls of a classroom. She left University to pursue a job in broadcast media and communications, where she produced radio and television shows, becoming one of the youngest tv producers of her generation, ultimately becoming a popular on-air personality. This role sent her around the world to interview internationally-recognised entertainers with interesting stories. 

Her pursuit of knowledge and adventure led her to leap from television to award-winning events and festivals before packing up to start fresh in London, where she continued to accumulate knowledge, curate her skills and create experiences, opening her to divergent thinking, new ideas and insights. Her unique ability to see patterns and structures took her down the path of producing entertainment content, events, including organising her own art fairs, working with major auction houses, and internationally acclaimed artists and brands. 

Lianna is hardwired by her values and principles and always find ways to direct her energy and creativity toward helping others and being a force of good in this word, it was only natural that she would be the driving force behind her esports company, Ultimo Hombre’s global ethical framework using esports events as a platform to develop and innovate solutions for a sustainable social and environmental ecosystem, advocating mental wellbeing and levelling the playing field for gamers with disabilities, including being the first gaming company to drive e-waste recycling initiatives to generate awareness on the impact e-waste have on the environment.

Lianna’s life took a hard pause and turn from August 2018 when her husband was diagnosed with Stage 4 Colorectal Cancer which saw her taking up the most important and challenging role she’s ever had to take on – as a caregiver. After her husband passed away six months later, she found herself in the role of the caregiver again – this time for her mother who was diagnosed with Stage 4 Lung Cancer who lost her fight ten months later.

Today, operating at the intersection of arts, culture, technology, and social impact, Lianna is extremely passionate about giving a voice to the underrepresented and underserved. Most recently, Lianna has dedicated herself to building community around worthwhile causes, applying her extensive background in communications, brand marketing, strategies, and event production to drive growth and innovation for non-profits, NGOs, and NFT projects and platforms. Additionally, she is a member of the Top Tier Impact Network and Lianna is advising DAOs and organisations centred-around social impact and inclusivity, and has recently served as Vice President at The Dream Conduit Foundation, a 501c3 carbon neutral DAO that enables creatives of every craft to maximise their potential in the NFT space.

She has been instrumental in creating a blueprint for using blockchain and NFTs to raise funds for humanitarian crises, such as the recent crisis in Afghanistan.

In addition, Lianna is a mental health advocate who holds weekly rooms and guided meditation sessions in the NFT space on top of speaking and moderating at NFT and Web3 conferences, including NFT NYC, NFT CONFEX, and The Web3 Conference.

She is passionate about cultivating a humanity-first culture and connecting the dots to empower and inspire people to leave a lasting positive impact across the physical and digital worlds, for the sustainability of humanity.

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Lianna Adams is an influential leader in the Web3 space, dedicated to fostering a humanity-first culture. She works at the intersection of arts, culture, technology and social impact, and is passionate about using her expertise in connecting the dots to drive growth and innovation for NPOs, NGOs, and Web3|NFT projects, creators and platforms.