Lianna Adams is a humanity-first futurist, cultural strategist, and impact builder working at the intersection of art, technology, and social change. Her work is rooted in a lifelong curiosity about people, systems, and what it truly means to remain human as the world evolves.
Her career began with a decisive step beyond the traditional classroom. Leaving university early, Lianna entered broadcast media and communications, where she produced radio and television shows and became one of the youngest television producers of her generation. She later emerged as a respected on-air personality, travelling internationally to interview globally recognised entertainers and cultural figures, drawn less to fame than to the stories that shape us.
That curiosity carried her across disciplines and continents, from award-winning events and festivals to art fairs, auction houses, and collaborations with internationally acclaimed artists, brands, and cultural institutions. After relocating to London, Lianna continued to hone her craft as a curator, producer, and systems thinker, developing a reputation for seeing patterns where others see silos, and for designing experiences that connect culture, creativity, and meaning.
Guided by strong values and a deep sense of responsibility, Lianna has consistently directed her work toward social and environmental good. This led her to co-found Ultimo Hombre, an esports company built on a global ethical framework. Through esports, the company advocated for mental wellbeing, accessibility for gamers with disabilities, and environmental responsibility including becoming the first gaming organisation to champion e-waste recycling initiatives within the industry.
In 2018, Lianna’s life took an unexpected and profound turn. When her husband, also her business partner was diagnosed with Stage IV colorectal cancer, she stepped into the role that would shape her more than any title before it: caregiver. After his passing six months later, she again became a caregiver, this time for her mother, who was diagnosed with Stage IV lung cancer and passed away ten months later. These experiences fundamentally reframed Lianna’s understanding of care, resilience, and the urgency of building systems that honour human dignity.
In the years since, her work has centred on cultivating humanity-first cultures and helping communities navigate rapid technological change without losing their agency, identity, or compassion. Within the Web3 and NFT space, Lianna has dedicated more than 18,000 hours to speaking, advising, and community building, engaging diverse global audiences in conversations around social impact, ethics, mental health, and the cultural implications of emerging technologies.
She has served as an advisor to ARTXV, a neurodivergent collective in Web3, and as Vice President and Curation Lead at The Dream Conduit, a 501(c)(3) nonprofit supporting creatives entering the Web3 ecosystem. One of her most impactful initiatives involved co-creating a blockchain-based humanitarian funding blueprint during the Fall of Kabul, enabling over 100 Afghan families to access food and healthcare when traditional banking systems collapsed, and securing private education for 16 girls within Afghanistan. The project demonstrated how decentralised technology, when used responsibly, can meet real human needs at critical moments.
Mental health advocacy remains a constant throughline in Lianna’s work. Since October 2021, she has hosted weekly mental health check-ins, consistently holding space for open, judgement-free conversations that prioritise care over performance. She also leads the annual #16Days of Activism against Gender-Based Violence campaign and founded the Digital Dignity Initiative, which creates ongoing dialogue around digital safety, accountability, consent, and authenticity.
As artificial intelligence increasingly shapes how we think, create, and relate, Lianna speaks internationally on the future of humanity and culture in the age of AI. She developed the Human–AI Cognitive Toolkit, described as a “First [AI]d Kit” to help individuals and organisations preserve cognitive agency, critical thinking, and emotional grounding in AI-mediated environments. She is also the creator of The Human Strata, a podcast and framework exploring how we protect human dignity, cognition, and meaning in rapidly evolving systems.
Lianna is a speaker at global forums including the World of Metaverse Summit, COP28, and the World Economic Forum in Davos. Her work has been recognised through honours such as Top 10 Rising Women in Crypto (2023), the Social Impact & Ethics Award in Forbes Web3’s OC100 initiative (2024), and Best Women-Led Startup to Watch (2025).
Today, Lianna works at the intersection of AI strategy, digital rights, and cognitive wellness:
Lianna Adams helps individuals and organisations preserve human agency, creativity, and dignity in the age of AI. Speaker at WEF Davos, COP28, and TEDx. Host of the Wirex Podcast and The Human Strata.
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